Custom Search

Wednesday, October 14, 2009

Menifee Real Estate Blog

One of the problems that real estate professionals face with launching a blog is that they can't attract loyal readers, that is, they only attract visitors in the market for buying or selling a property.The reason why that's an issue is because a real estate professional can't develop a relationship with their audience. Their audience doesn't know them; the audience has only seen their website for the first time, and doesn't visit again.Pat Kitano, who writes the real estate blog, "Transparent RE", describes the same problem in an article here...http://transparentre.com/....hyperlocal-content.aspxSo, I've tried to solve that problem by introducing a "1-2" punch, with the launch of my new real estate blog "Menifee Homes"...http://homes.menifee247.comWhat makes it different than most, is that it's a sister blog to my Menifee news blog, "Menifee 24/7".Menifee 24/7 publishes news and announcements of what's going on my in local community of Menifee, CA. It has attracted a steadily growing audience of local residents. These residents are also very much interested in the real estate market because many of them are home owners in a market that saw a crazy rise in appreciation, and is now seeing a crazy rise foreclosures.By introducing a sister real estate blog, "Menifee Homes", I can use the same audience to build a real estate audience.I recruited a few local real estate agents and brokers to write the content for me. I've given their names, photos, and contact info prominent placement on the blog, and allowed them sign each article they post with their name, contact, and website link.The bottom line is that these real estate agents and brokers are writing to a loyal audience that revisits the blog reguarly to read new content, and are able to establish their own "brand" within the community. I'm able to get a benefit from this because it not only attracts new readers to my Menifee 24/7 blog, but I can also monetize it with AdSense.

No comments:

Post a Comment