How do you know what title to use when writing a new blog article?As a rule, you combine two elements:
What keyword/phrase variation do people search for, and
What phrase will lure people into clickingIt's not enough to just pack your keywords into the blog title, and hope that it shows up at #1 on Google's listings. You have to write the title in such a way as to make people want to click on it. To do that, figure out what will make the title SO compelling, that it convinces people to think that your page is the best page.Writing Compelling TitlesA compelling title is a combination of two things;
Providing the right phrase that Google searchers will connect with, and
Not saying too much, so as to create a hint of mystery.In other words, you want your blog article title to sound like it will answer the questions that searchers have in mind, yet be vague enough to make them want to click. Maintaining some ambiguity in the title makes searchers ask themselves, "Hmmm, I think this has what I want, let me check to see if it does".A title that "connects" with Google searchers is one that acknowledges their question. For example, if you searched Google for, "how to write a good blog title", and among the results you saw one that read, "Writing Good Blog Titles", those words immediately acknowledges your question.The "compelling" component is simply keeping the title short enough, so as not to give away too much. That mystery makes people want to investigate.Finding the right keywords and phrasesThis is mostly a matter of using Google's keyword tool, punching in a word or two, and seeing what shows up.When I wrote this article, I entered "blog titles". The results showed me phrases containing those two words, as well related phrases. I simply sorted them by most popular, and then examined the top 10-15 to find patterns.Ideally, you could do everything I outlined above, on every new blog article you write, and maximize your Google referrals.
What keyword/phrase variation do people search for, and
What phrase will lure people into clickingIt's not enough to just pack your keywords into the blog title, and hope that it shows up at #1 on Google's listings. You have to write the title in such a way as to make people want to click on it. To do that, figure out what will make the title SO compelling, that it convinces people to think that your page is the best page.Writing Compelling TitlesA compelling title is a combination of two things;
Providing the right phrase that Google searchers will connect with, and
Not saying too much, so as to create a hint of mystery.In other words, you want your blog article title to sound like it will answer the questions that searchers have in mind, yet be vague enough to make them want to click. Maintaining some ambiguity in the title makes searchers ask themselves, "Hmmm, I think this has what I want, let me check to see if it does".A title that "connects" with Google searchers is one that acknowledges their question. For example, if you searched Google for, "how to write a good blog title", and among the results you saw one that read, "Writing Good Blog Titles", those words immediately acknowledges your question.The "compelling" component is simply keeping the title short enough, so as not to give away too much. That mystery makes people want to investigate.Finding the right keywords and phrasesThis is mostly a matter of using Google's keyword tool, punching in a word or two, and seeing what shows up.When I wrote this article, I entered "blog titles". The results showed me phrases containing those two words, as well related phrases. I simply sorted them by most popular, and then examined the top 10-15 to find patterns.Ideally, you could do everything I outlined above, on every new blog article you write, and maximize your Google referrals.
No comments:
Post a Comment